It is always important to get feedback from customers and there have been considerable considerations and opinions put forward by shoppers in 2013. While shopping may not have been as big or as valuable in 2013 as some firms and businesses would have liked, there is no doubt that 2013 was another major year and consumers had plenty to say about the industry.

Digital media and shopping

Near the start of the year, there was a major focus on a report which was published by the UKTI. This report suggested that the United Kingdom was one of the most vibrant and most advanced digital media industry in all of Europe. This was based on the fact that out of the 52 million internet users in the United Kingdom, it has been reported that 8 out of 10 of these users have looked online or accessed online channels in a bid to save money in the previous six months.

Examples of this form of activity can come in comparing prices or making a purchase online after browsing in a store. There are plenty of ways that consumers can save money by looking and shopping online, and this has been one of the most important elements of the internet. The fact that the UK appears to be taking advantage of this sort of savings opportunity afforded by the internet is definitely something that is worth focusing on.

Another major topic that arose in the latter half of the year was the finding that more than 50% of shoppers in the North of London utilise their smartphone as an important part of their shopping time. It was also reported that more than 25% of North London shoppers utilised their phone for at least 3 shopping activities. There is no doubt that your smartphone can play a role in helping you to find bargains, value, the best offers and where to shop next so it is no surprise to see that many UK shoppers make sure that they have their smartphone with them when it comes to making the most of their time shopping.

Another major area that is of interest to many shoppers relates to the level of security that is found in shopping centres. A comparison was made to shopping centres in Israel, who carry out a review of all vehicles entering the park, having to enter into a shopping centre via an x-ray scanner and the use of patrols continually checking for any items which have been left unattended.

This information was then put to UK shoppers to see what sort of security level they would like to see in place at their local shopping areas. It turns out that the majority of UK shoppers believe that the UK has a good balance of security at the current time and that 66% of respondents believe that CCTV monitoring offers reassurance when shopping.

Influence of parking provision

The issue of parking space and provision will always be a factor and back in March, Kent shoppers were questioned on what they felt about the availability of parking space. Findings indicated that 60% of drivers were likely to choose where they shopped depending on how much parking space was available. This can be compared to a return of 15% which said they based their decision on where to shop by price.

Families in shopping centres

It was also found that shopping centres which provide a focus on helping families to shop and which offer family related activities and restaurants were more likely to be chosen as the destination to shop at compared to shopping centres which were not as familiar. It was found that wealthier families were happier with options such as cinemas and restaurants whereas customers who were not as wealthy favoured the chance to try out new sports and activities. No matter the difference in outlook, it is clear that families want shopping centres to offer more family related activities.

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