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And snow it goes on….Freezing conditions across the country caused havoc to shoppers, shopping centres and town centres this Saturday.

The last Saturday before Christmas is known as “super Saturday”.  This is traditionally when retailers can bank on the tills ringing all day and record trading figures.  Its appears this year that it may not be quite so super for many retailers.

Snow, ice and freezing weather conditions have forced many shoppers to simply remain at home.  Retail researchers synovate have reported footfall figures are down 24.3% in comparison to the same day in 2009.

Worst affected regions are the west midlands -32.1%; South East -32%; London -28.6%.

Some regions faired  better: East Midlands, down 3.1%; North East England, down 3.2%; Scotland, down 4.2%.

Interestingly I did also hear on ITN news that Regent St, Oxford St and Bond St took £130million on the day, quite a feat considering the economic climate and harsh weather conditions.

Fortunes for shopping centres were mixed with Brent Cross in North London being forced to close its doors early due to heavy snow in the capital.

The Trafford centre battled hard by all accounts dispensing 20 tons of grit and salt to keep its doors open and report footfall of 140,000.

Shopping in general seems to more of a difficult activity this year!  Whether its trudging through arctic conditions to the shops or twiddling your thumbs wondering whether the backlog of parcels from online retailers will be delivered in time.

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